Toyota Motor Corporation



Following on from the success of the Prius “Beyond Possible” launch, Toyota Motor Corporation (TMC) approached Rotor Studios to once again create a launch film for a yet to be revealed vehicle, the new Camry.

This time around, Rotor partnered with the renowned Nippon Design Center who supplied the creative for the project to which Rotor supplied the vision. With the the theme of “Second Genesis” we initially focused heavily on particle simulations that create the new Camry, before driving off into an ever changing world inspired by Scandinavian vistas, all completely computer generated.


Director Glenn Stewart
Producer Elaine Roy
Executive Producer Scott Bradley
VFX Supervisor Luke Sandford
Director Of Photography Rupert Brown
3D Artists Scott Morgan, Cam Stewart
Previs & Layout Glenn Stewart
Compositing Glenn Stewart, George Barillaro

Production Company Rotor Studios
Agency Nippon Design Centre